![]() ![]() * Using data and insights to challenge customer thinking and drive new business opportunities. * Educating customers on new and innovative solutions to address their business needs. * Building strong relationships with customers by demonstrating deep understanding of their business. * Understanding the importance of challenging customers to drive sales success. Some key summary points and takeaways from the book include: Summary Points & Takeaways from The Challenger Sale The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. ![]() The Challenger Sale argues that relationship-building is no longer the best sales method. The Challenger Sale explores how sales representatives can differentiate themselves by challenging their clients' existing beliefs and presenting unique, valuable insights to drive growth and win business. This is a summary review of The Challenger Sale containing key details about the book. ![]()
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